A few days ago, I went to pick up my son from his hospital in the morning; he was finishing his night duty. We decided to have tea from the tea-shop just next to the hospital gate. I was surprised to find that the tea-seller was accepting digital payments. Then again, a couple of days ago, I found a panipuri (a.k.a. fuchka, golgappa, etc.) seller on Main Road, Ranchi is accepting digital payments. My son and I had some panipuris and paid him ₹20 ($0.28) through UPI via Google Pay and he gladly accepted the payment. I am impressed by the spread and penetration of digitalised payments in India. Roadside vendors and hawkers in cities like Ranchi are accepting digital payments reflect wide acceptance and usage of digital payments in India.
India is riding on a new wave of digitised services and payments, signifying a transformational process deep seated within the way transactions are carried out by individuals and enterprises in India. Interestingly, a large part of the activity in the digital payments space has been led by non-banks. Unlike China, mobile payments in India are being built on public infrastructures like Unified Payment Interface or UPI and Aadhaar-linked electronic payments that allow open-architecture and an inter-operable payment system to evolve.Digital giants like Google offer seamless payment services leveraging UPI through Google Pay.
From being primarily a cash-obsessed economy, India’s digital payment story is new but exciting. The digital payments economy in the country received a major push in the form of the government’s Cashless India initiative – launched under the Digital India campaign. The growth of the digital payment sector is driven by multiple factors including convenience to pay, the ever-growing smartphone penetration, the rise of non-banking payment institutions (payments bank, digital wallets, etc.), progressive regulatory policies and increasing consumer readiness to the digital payment platform.
As per the India Brand Equity Foundation blog post, when it comes to the ecosystem of digital payments, India is pegged to have the most evolved system compared to 25 other countries which were surveyed by FIS, a US-based banking technology company, headquartered in Jacksonville, Florida. This included the UK, China, and Japan. The parameters that FIS used to measure the digital payments in these 25 countries include round-the-clock availability of the services, adoption, and immediacy of payments.
FIS’ Flavors of Fast used the Faster Payments Innovation Index (FPII) rates different payment systems across these 25 countries on a scale of 1-5, with 5 being the highest rating. According to FPII, India’s IMPS service was the only system to get a level 5+ rating, leaving behind countries like UK, Singapore, Denmark, Switzerland, China, Japan, and others. This certainly puts India’s digital payments story to be an exciting one.
As per the Financial Inclusion Lab of FIS, India is one of the countries with the most advanced and innovative payment instruments; it even ranks No. 1 on FIS’ payment index. With WhatsApp, the most widely used messenger app in the country with almost 200 million users, rolling out its payments feature (currently available only in the India market), a peer-to-peer system based on UPI – India seems all set for a digital payments revolution.
Innovation has been one of the biggest drivers for the growth of India’s digital payments economy. Along with the increasing adoption of smartphones, the availability of affordable mobile internet is doing wonders for the digital payments market in India.