German Ambassador to India Michael Steiner paid tribute to the soft power of Bollywood by making his acting debut in a video on Shah Rukh Khan, Preity Zinta and Saif Ali Khan-starrer 2003 romantic drama “Kal Ho Naa Ho”. The lip syncing of Ambassador Steiner is perfect. Awesome performance!
The German Embassy on their YouTube page says:
“Traditional diplomacy was about government-to-government relations. Modern diplomacy is more about people-to-people relations. And culture is central here.
This is why Michael Steiner, German Ambassador to India, and Salman Khurshid, former Foreign Minister of India, without taking themselves too seriously, plunged into uncharted waters. Together with Eliese Steiner and under the direction of Sumit Osmand Shaw, they pay homage to the Indian film by reenacting one of its most famous music videos – thus connecting people across borders.
The original video from 2003 – featuring Preity Zinta, Saif Ali Khan and the “King of Bollywood” Shah Rukh Khan – was filmed in the USA. This remake, instead, has been shot in India. It is an Indo-German tribute to Bollywood movies, which have a huge fan base not only in India, but also in Germany.”
“Bollywood is a cultural institution. This is the one instrument to connect to the world and it is a very good instrument. Me and my wife are Bollywood addicts. She has seen more than 150 Bollywood films… we have seen them together,” the German ambassador said.
The title says “LEBE JETZT” because, in German, it means exactly what the wonderful song “KAL HO NAA HO” asks us to do: Live right now to the fullest! “LEBE JETZT” adds a new flavour to Indo-German diplomacy. It also shows the popularity and spread of Bollywood.
Truly, connecting! :-)