The Narrative Age: Stirring Truth in the Kitchens of Memory

We no longer live in the Information Age—we live in the Narrative Age, where stories, not statistics, define truth. From post-truth politics to Zohnerism’s sly manipulations, today’s reality is served like a dish—seasoned with emotion, simmered in belief, and shared across the grand kitchen of social media. The question isn’t just what’s true, but who’s cooking the story—and why?

The Coffee Conquest: How Nestlé Brewed a Cultural Revolution in Japan

During the 1970s in Japan, tea was the leading beverage, while coffee struggled to gain acceptance, despite Nestlé's strong marketing efforts. To address this challenge, Nestlé brought on psychoanalyst Clotaire Rapaille, who proposed focusing on children to create a positive link to coffee. The company introduced coffee-flavoured snacks, gradually introducing a generation to the drink. By the 1980s, this approach turned coffee into a cultural mainstay and contributed to Nestlé's success in Japan.

Rita: The Cosmic Symphony of Order in Ancient India

The concept of Rita (ऋत) in Vedic thought represents a cosmic law that embodies order, balance, and righteousness, influencing both spiritual and social practices. It illustrates a harmonious universe governed by predictable rhythms, where human actions are interconnected with cosmic order. Rita emphasizes virtues like truthfulness, non-violence, and personal duty (Dharma), guiding ethical living. Its principles endure in modern philosophies, urging a responsible and mindful approach to contemporary challenges and fostering a sense of universal harmony.

The Digital Plague: Informational Obesity

The digital age has led to an epidemic of informational obesity, where individuals consume vast amounts of data without true understanding. Despite having access to more information than ever, many settle for superficial knowledge and knee-jerk reactions. To counter this, a shift towards mindful consumption is essential. By prioritizing depth, selective sources, and reflection, we can reclaim clarity and genuine wisdom in our digital lives.

Valentine’s Day: The Art of Handwritten Letters

As Valentine’s Day approaches, the contrast between modern digital communication and the tradition of handwritten letters becomes evident. While the latter evokes deep emotional connections, the former often lacks depth. The history of Valentine's Day dates back to ancient Rome's Lupercalia, evolving with tales of Saint Valentine. In an age of instant messaging, the author urges a return to poignant, tangible love letters for meaningful connections that technology cannot replicate.

The Myth of the 70-Hour Week

Recently, Narayana Murthy and S.N. Subrahmanyan sparked controversy by advocating for extended work hours, suggesting a 70- and 90-hour workweek, respectively. Their remarks highlight a disconnect between corporate leaders and employees enduring familial and logistical pressures. Critics argue that longer hours hinder productivity and well-being, advocating for work-life balance and a reassessment of corporate cultures to prioritize employee satisfaction and efficiency.